How to Improve User Experience with 3D Products

The customer experience is crucial to any online business in today’s digital world. People who buy online have high expectations and want an interactive and engaging shopping experience. Enterprises are turning to innovative solutions, such as 3D products, to meet these demands. This helps them to enhance their user experience (UX) and drive customer engagement.

Originally published on eyedex.co

Why is it essential to improve your user experience:

A study by Forrester Research says that a 1% improvement in customer experience can lead to a $1.6 billion increase in revenue.

Additionally, improving user experience enhances customer satisfaction and results in better engagement, increased conversions, and improved brand reputation. Also, businesses that prioritize user experience are more likely to retain customers and generate repeat sales.

How to improve the user experience with the 3D products?

As we told you before, user experience and engagement should be essential for you. Knowing how to improve it will guide you to sales increment and brand awareness.

Using 3D products is one method to improve your online store and your marketing campaigns. Let’s take some examples.

E.g., you want to launch a different marketing campaign. You can use 3D to help you distinguish yourself from your competitors. This kind of adv will help you to reach more users interested in your product even because customers interact with it during their web session navigation.

The same would happen if you have an e-commerce or sell something online. This 3D product implementation will help you develop more curiosity in your users. They will also spend more time with your brand cause of the different and unique experience.

Additionally, 3D can be used to demonstrate item features, provide virtual tours, and showcase them in different environments, all of which help to increase customer confidence.

In summary, implementing 3D products in your online business will help you to stay ahead of the curve and provide customers with a cutting-edge shopping experience. Also, you will increase your user experience and engagement, increase brand awareness and sales, and reduce the return on the product.

Additionally, as more and more customers expect to be able to interact with products online, if you provide this experience, you will be more likely to attract and retain customers. But how can you implement 3D products? How can you build them?

How to build and implement 3D products

There are two ways to create a 3D product. With the first method, you don’t need any particular skill or employee to help you build it; instead, the second method is more complex, and you will need to hire an expert.

Let’s see the two methods:

• Photogrammetry: this method is the easiest. You can build the 3D product with your phone through particular apps like Luma AI or Polycam. With these kinds of apps, you can take pictures or videos of your product from each point of view and then upload them to let these apps build the 3D product for you.
• 3D software: this method requires specific knowledge of how to use them. That’s because you should build your product in 3D from scratch. Every detail will be done piece by piece. That’s why it is better to hire an expert and assign this work to them.

The advantage of using photogrammetry apps is that it is easier to build a 3D product and cheaper. But the disadvantage is that the quality of the 3D product is not the best (at the moment that we are writing this article).

Instead, building a 3D product with 3D software is complex and expensive because you should hire a 3D creator, but the advantage is that the object will have better quality.

Conclusion

To sum up, improving the user experience with 3D products can significantly impact your business’s success. 3D products provide customers with a more engaging and interactive shopping experience while reducing product returns and increasing customer confidence.

By embracing innovative technologies and utilizing specialized tools, businesses can stay ahead of the curve and provide customers with a cutting-edge shopping experience.

Download our free paper today to learn about another method to improve user engagement with your 3D products.

Originally published at https://eyedex.co.